Privacy Policy
Effective Date: 01 January 2026
Last Updated: 01 January 2026
This Privacy Policy explains how Asctro (“we,” “us,” “our”) collects, uses, discloses, and protects personal information when you use our Website or interact with us (including via contact forms and communications).
Scope
This Privacy Policy applies to personal information collected through:
- our Website and pages that link to this Privacy Policy;
- online forms (e.g., “Contact,” “Book a Call,” “Request a Proposal”);
- communications (email, phone, messaging) initiated through the Website.
It does not automatically apply to personal information processed under a separate client services agreement (e.g., where we act as a processor on behalf of a client). In those cases, the relevant agreement and client instructions apply.
Personal Information We Collect
We collect information in two main ways: (a) information you provide; and (b) information collected automatically through the Website.
A) Information you provide
Depending on how you interact with us, you may provide:
- Identifiers & contact data: name, email, phone number, company name, role/title;
- Inquiry details: project summary, budget range, timelines, requirements;
- Communication content: messages you send us or information shared during calls;
- Business-related details: website URL, platforms used, goals, constraints.
When you visit the Website, we may automatically collect:
- Usage data: pages viewed, time on page, clicks, referring/exit pages, interaction patterns;
- Device and technical data: IP address, browser type, device identifiers, operating system, language settings;
- Approximate location: inferred from IP address (not precise GPS unless you explicitly grant it);
- Cookie and tracking data: via cookies, pixels, or similar technologies.
How We Use Personal Information
We use personal information for purposes consistent with operating a professional services business, including:
responding to inquiries and communicating with you;
evaluating whether Asctro is a fit for your request;
providing proposals, scheduling calls, and managing pre-contract discussions;
operating, securing, and improving the Website;
analytics and performance monitoring (e.g., understanding which pages are helpful);
preventing fraud, misuse, or security incidents;
- complying with legal obligations and responding to lawful requests.
Legal Bases for Processing (UK GDPR / EU GDPR where applicable)
Where applicable, we process personal information under one or more of the following legal bases:
- Consent (e.g., optional cookies where required);
- Contract (e.g., steps prior to entering into a contract);
- Legitimate interests (e.g., website security, improving services, responding to business inquiries);
- Legal obligations (e.g., lawful requests, compliance requirements).
Cookies and Similar Technologies
We may use cookies and similar tools to support Website functionality, understand usage, and improve performance.
You can usually control cookies through:
- your browser settings (block/delete cookies);
- cookie preference banners or settings (if enabled on the Website).
Note: disabling certain cookies may affect Website functionality.
Sharing and Disclosure
We do not sell your personal information.
We may share personal information with:
- Service providers who support our operations (e.g., website hosting, analytics, CRM, scheduling tools), under contractual confidentiality and security obligations;
- Professional advisers (lawyers, accountants) when necessary;
- Authorities where required by law, court order, or valid legal process, or to prevent harm, investigate fraud, or enforce rights.
International Transfers
Asctro operates internationally and may use service providers that process data in different countries. Where required, we use appropriate safeguards for cross-border transfers (such as standard contractual clauses or equivalent mechanisms).
Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Policy, including:
- responding to inquiries and maintaining business records;
- complying with legal, tax, or regulatory obligations;
- resolving disputes and enforcing agreements.
Retention periods vary depending on the type of information and context.
Security
We implement reasonable technical and organisational measures designed to protect personal information from unauthorised access, alteration, disclosure, or destruction.
However, no internet transmission is completely secure. You share information at your own risk, and we encourage you to avoid sending sensitive information through standard web forms.
Children’s Privacy
The Website is not intended for children. We do not knowingly collect personal information from individuals under the age of 16 (or higher age threshold where required by local law). If you believe a child has provided us personal information, contact us and we will take appropriate steps to delete it.
Your Rights and Choices
Depending on your location, you may have rights such as:
- access to your personal information;
- correction of inaccurate information;
- deletion (in certain circumstances);
- restriction or objection to processing (in certain circumstances);
- data portability (where applicable);
- withdrawal of consent (where processing is based on consent).
To exercise these rights, contact us using the details in Section 14.
Do Not Track
Some browsers offer “Do Not Track” signals. Because there is no consistent industry standard, we may not respond to such signals.
Changes to This Privacy Policy
We may update this Privacy Policy periodically. We will revise the “Last Updated” date at the top of this page. Continued use of the Website after updates indicates you have read the updated Policy.
Contact Us
For questions or requests related to this Privacy Policy, contact:
Email: [hello@asctro.com]
Company: Asctro