What logo files will we receive?

We agree the required vector and digital export formats before work begins. The handover also identifies approved versions and any relevant third-party licensing requirements.

How many logo concepts and revisions are included?

The proposal defines the number of initial directions and revision rounds. This keeps feedback focused and makes additional exploration easy to scope if needed.

Can you redesign a logo without losing recognition?

Yes. We can retain important identifying elements while improving clarity and application. We first agree which features should remain and how much change is appropriate.

Does logo design include trademark registration?

No. Design and trademark registration are different services. If protection is important, arrange appropriate clearance and registration advice before committing to the final identity.

How is the project cost agreed?

We quote against the required deliverables, depth of exploration and revision scope. A logo project, a wider identity and a full brand rollout involve different work, so the proposal makes those boundaries explicit.

How will we review progress?

A dedicated project manager coordinates our in-house team. Weekly updates and agreed approval checkpoints give you clear opportunities to review the direction and provide consolidated feedback.

Logo Design Services for Memorable Brands

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Related expertise

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Print & Marketing Collateral

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Visual Identity & Brand Guidelines

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Packaging Design

04

Brand Strategy & Positioning

A good logo should be recognisable on a website, legible at a small size and considered enough to last as your business grows.

What our logo design service covers

Logo design is more than drawing a symbol. We begin by learning how your business works, who it serves and how you want to be remembered. From there we explore a few distinct directions, covering wordmarks, symbols and combination marks, and refine the strongest one with your feedback. You receive a logo suite built for real use: primary and secondary versions, light and dark variations, favicon and social profile formats, and files for both screen and print. We test each logo at small sizes, in black and white and on different backgrounds, so it stays clear on a business card, a mobile app icon or a shop sign. If you need more than a logo, it can sit within a wider visual identity with colour, typography and brand guidelines. Asctro is a UK studio working with clients in the UK, US, UAE and Canada, so we are used to briefs from startups, established companies and everything in between.

Why choose Asctro for logo design

WHY ASCTRO

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Our logo design process

OUR PROCESS

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Brief

Audience and goals

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Direction

Scope and priorities

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Review

Structured feedback

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Handover

Approved brand assets

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In-house

Design and delivery

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Dedicated project manager

Weekly

Progress updates

Clear

Approval checkpoints

START A PROJECT

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Case Studies

PERFORMANCE

CASE

(02)

Feedback

“Asctro helped us bring our website and digital marketing into a clearer, more consistent presence. The process made it easier to explain our services and communicate with prospective clients.

CASE

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Feedback

“Asctro designed and developed a dedicated website for Aikon Arcade and helped us create a clearer online home for the brand.

CASE

(07)

Feedback

“Asctro helped us turn boxing training knowledge into social video content, giving us a practical way to share instruction and connect with our audience