Visual Identity Design & Brand Guidelines

What our visual identity service covers

A visual identity is the set of design choices that makes your brand recognisable at a glance. We define it as a system rather than a single logo. That usually includes your logo suite, colour palette, typography, iconography, photography and illustration style, and layout principles for digital and print. Everything is documented in brand guidelines, a practical reference that explains how to use each element, what to avoid and how to keep things consistent as more people create content for your business. Good guidelines save time for marketing teams, freelancers and printers, because the answers to common questions are already written down. We design identities that work on websites, apps, social media, packaging and printed materials, and we can extend them into templates for presentations, documents and campaigns. Our studio supports clients in the UK, US, UAE and Canada, from new brands to established businesses that need a more coherent look.