How Much Does a Website Redesign Cost in 2026?

Most website redesigns in 2026 cost between $2,000 and $75,000, depending on scope, platform, and how much custom design and functionality the project needs. A simple refresh on an existing template-based site can land under $5,000. A full redesign with custom UI/UX, new functionality, and a CMS migration typically runs $15,000–$50,000. Enterprise-level rebuilds with custom app integrations can exceed $75,000.

The honest answer is: it depends on what's actually changing. Below is what drives the number up or down. For how we scope this work, see our website redesign service and our pricing packages.

What Affects Website Redesign Cost?

Scope of the redesign — A visual refresh (new colors, fonts, imagery on the same structure) costs far less than a full rebuild (new information architecture, new CMS, new functionality).
Number of pages and page types — A 5-page brochure site costs less to redesign than a 50-page site with product catalogs, blogs, and landing page templates.
Custom design vs. template — Template-based redesigns (Webflow, WordPress with premium themes) are faster and cheaper. Fully custom UI/UX design adds cost but gives you a site that's harder for competitors to replicate.
Functionality — Booking systems, ecommerce checkout, membership logins, and CRM integrations all add development time — and cost — beyond a static informational site.
Content and copywriting — If your redesign includes new copy (not just new design), budget for that separately.
Platform — Webflow and WordPress builds are generally more budget-friendly than fully custom-coded sites, while still offering strong flexibility for most businesses.

Designer reviewing a website redesign layout on screen

Typical Website Redesign Cost Ranges

Project type	Typical cost range
Template-based visual refresh	$2,000 – $5,000
Mid-size business site (10–15 pages, CMS)	$5,000 – $15,000
Full custom redesign with new UX	$15,000 – $50,000
Ecommerce or SaaS platform redesign	$25,000 – $75,000+
Enterprise / multi-app integration	$75,000+

(Ranges are directional industry estimates based on current agency pricing patterns, not quotes — actual cost depends on your specific scope.)

How to Budget for a Website Redesign

1. Define what's actually broken. Is it the visual design, the conversion rate, the mobile experience, or all three? This determines whether you need a refresh or a full rebuild.

2. Decide on platform early. Webflow, WordPress, and custom builds have different cost structures and different long-term maintenance costs. Our comparison of Webflow vs WordPress can help.

3. Separate design from content. Get a clear quote for design/development and a separate line for copywriting and SEO, so you know what you're actually paying for.

4. Plan the SEO migration. If URLs change, Google recommends permanent (301 or 308) server-side redirects that map each old URL directly to its new counterpart, avoiding chains and keeping them in place for at least a year.

5. Ask what's included after launch. Some agencies include a revision window and basic support; others charge separately for every change post-launch.