Furniture Bazaar

Overview

Furniture Bazaar is a furniture retail business. Shoppers research furniture carefully, so product information and visibility across several channels matter.

The business needed its website and marketing channels to work as one programme that brings shoppers in and turns visits into sales.

Client Goals

The engagement set out to:

• Bring more shoppers to the website.
• Turn visits into sales.
• Coordinate search, social, email and paid channels.

Key Services Provided

• Website design and development. Page layouts and visual design, followed by a responsive build that the team can keep updated.
• SEO. Keyword and page-level optimisation, technical checks and ongoing tracking to help the site appear for relevant searches.
• Social media management. Content planning, publishing and community management across the brand's social channels.
• Email marketing. Campaign planning, writing and sending to keep customers engaged between purchases.
• Paid marketing. Advertising campaigns planned, run and refined to reach potential customers.

Project Solutions

Asctro designed and developed the WordPress website to present the furniture range, then supported it with SEO so shoppers can find products when they search.

Social media on Meta and TikTok, Mailchimp email campaigns, and Meta and Google Ads gave the brand several ways to reach buyers, planned so each channel supports the others.

Results

• 10-15 sales per month.
• 1,000+ increase in website traffic.