Own A Word

Overview

Own A Word is an ecommerce and gifting brand built around the meaning and impact of words.

The brand needed a storefront that presented its products clearly, plus ongoing ways to reach customers beyond a single visit.

Client Goals

The engagement set out to:

• Make the products easy to discover online.
• Keep customers engaged between purchases.
• Coordinate search, social, email and paid channels.

Key Services Provided

• Website design and development. Page layouts and visual design, followed by a responsive build that the team can keep updated.
• SEO. Keyword and page-level optimisation, technical checks and ongoing tracking to help the site appear for relevant searches.
• Social media management. Content planning, publishing and community management across the brand's social channels.
• Email marketing. Campaign planning, writing and sending to keep customers engaged between purchases.
• Paid marketing. Advertising campaigns planned, run and refined to reach potential customers.

Project Solutions

Asctro designed and developed the website as the home of the brand and its products, then supported it with SEO so customers can find it when they search.

Social media, email marketing and paid marketing added further ways to reach and re-engage customers, with the channels planned together rather than run in isolation.

Results

• 114% growth in engagement.
• 50% growth in followers.
• 30% growth in traffic.