QP Stays

Overview

QP Stays offers accommodation across more than 30 properties. Guests compare options, check details and decide quickly, so clear information and strong discoverability drive bookings.

The business needed one place where guests could explore the stays on offer, and a way for those guests to find QP Stays in search and on social before they ever visited the site.

Client Goals

The engagement set out to:

• Make 30+ properties easy to browse and compare.
• Bring in more bookings through search and social.
• Keep guests engaged on Meta, TikTok and YouTube.

Key Services Provided

• Website design and development. Page layouts and visual design, followed by a responsive build that the team can keep updated.
• SEO. Keyword and page-level optimisation, technical checks and ongoing tracking to help the site appear for relevant searches.
• Social media management. Content planning, publishing and community management across the brand's social channels.

Project Solutions

Asctro designed and developed the website around how guests research and choose a stay, so property information is clear and easy to compare on any device.

SEO helped the site appear when guests search for accommodation, while social content on Meta, TikTok and YouTube kept the properties visible. GA4 tracking showed what was working and where guests came from.

Results

• 30+ properties promoted.
• 30+ bookings per month.
• Up to 90% social engagement growth.