Win Win Recruitment

Overview

Win Win Recruitment is a recruitment business that connects employers with candidates. Recruitment is a trust-led, competitive market, and visibility in search and on professional networks often decides who gets the first conversation.

Asctro was brought in to improve the firm's discoverability and give it a consistent voice online. Candidates and employers look for recruiters at different moments and for different reasons, so the firm needed to be easy to find and clear about what it offers each group.

Client Goals

The engagement set out to:

• Increase website traffic from people searching for recruitment services.
• Build a stronger, more consistent presence on LinkedIn and Meta.
• Present the firm's expertise clearly to both candidates and employers.

Key Services Provided

• SEO. Keyword and page-level optimisation, technical checks and ongoing tracking to help the site appear for relevant searches.
• Social media management. Content planning, publishing and community management across the brand's social channels.

Project Solutions

SEO work focused on helping the website appear for the searches candidates and employers actually make, with Google Search Console used to track visibility and spot opportunities. The site itself runs on WordPress, which keeps publishing and updates simple.

Social media management gave the firm a steady publishing rhythm across Meta and LinkedIn, so its expertise stayed visible between searches. The two channels were run together: search brings in people looking for help, and social keeps the firm front of mind.

Results

• Up to 300% website traffic growth.
• 110% LinkedIn growth.